Born and raised in Los Angeles, California, “Han Cholo” designer Brandon Schoolhouse, grew up immersed in the sub culture of Hollywood’s music and art scene. In high school Brandon took classes for metal works, and always had a knack for designing jewelry for himself and friends. In 1995, Brandon started working for the “Beastie Boys” for their record label “Grand Royal”, where he managed many different aspects of the label.
While working with “Grand Royal”, Brandon learned how to DJ, and thus Brandon’s alter ego, Han Cholo, was born. After several years working for the Beastie Boys, Brandon parted ways with Grand Royal, and made his name by spinning at LA’s hottest night spots and the most exclusive parties. During the day, Brandon worked as a wardrobe stylist, where he styled several music videos, fashion editorials, print ads and album packaging. At the same time, Brandon was utilizing his drawing abilities, and would design jewelry, that he would use to accessorize many of his rock star clients with.
As Han Cholo is so greatly influenced by Rock N’ Roll, Science Fiction, Fantasy Art, and the Los Angeles Culture, the line has become the “it” accessory among Hollywood fashionistas and celebrities alike. Fans of Han Cholo include: Queens of the Stone Age, Brad Pitt, Gwen Stefani, Little Dragon, Twin Shadow, Jane’s Addiction, the Rza, Snoop Dogg, Iggy Azalea, Black Eyed Peas, Soulja Boy, Miley Cyrus, M.I.A., Christina Aguilera, Hanni El Khatib, MF Doom, The Osbourne’s, The Yeah, Yeah, Yeahs, Beck, MSTRKRFT, Rihanna, Priscilla Presley and many others…
Han Cholo also has done custom work for other companies such as: Disney’s Tron, Bloc 28, Hasbro, Nintendo Wii, Boost Mobile, X Box, HHGL Awards, Hot Wheels, the Oscars, the Grammy’s, MTV Awards, Doritos, MSTRKRFT, Teenage Riot Records, Mad Decent, X Large, Klipsch Speakers, Diamond Supply, Amp Energy Drink, Burton Snowboards, Yo! MTV Raps, Kat Von D and Puma just to mention a few.